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Research papers

Application of the EPI method to the image determination

The EPI method, developed by the author, is a new research technique with different applications in the marketing field, such as the determination of the image of a company, a product, a brand or a person; the definition of a communication axis; as...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Enrique Ortega
May 5, 1991
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Citation

Ortega, E. (1991a, May 05). Application of the EPI method to the image determination. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/application-of-the-epi-method-to-the-image-determination


Research papers

Application of the EPI method to the image determination (Spanish)

The EPI method, developed by the author, is a new research technique with different applications in the marketing field, such as the determination of the image of a company, a product, a brand or a person; the definition of a communication axis; as...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Enrique Ortega
May 5, 1991
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Citation

Ortega, E. (1991a, May 05). Application of the EPI method to the image determination (Spanish). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/application-of-the-epi-method-to-the-image-determination-spanish-


Research papers

Developing a rounder tea

This project provides an unusually clear insight into the way in which an aesthetic benefit can add to the perceived quality of a commodity product like tea. It also shows the way in which an ad-hoc panel can be used to provide reliable pre-launch...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Ian Prutton, John Parfitt, Adam Phillips
September 1, 1990
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Citation

Prutton, Parfitt and Phillips (1990a, September 01). Developing a rounder tea. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/developing-a-rounder-tea


Case studies

New product development of Kao

Kao launched a new compact biotex detergent "Attack" in April, 1987 and the maximum saturated laundry detergent market changed to this new type successfully and innovatively. However, this successful story of "Attack" had a long hard history before...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Masashi Kuga
June 15, 1990
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Citation

Kuga, M. (1990a, June 15). New product development of Kao. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/new-product-development-of-kao


Research papers

Bridging the language gap between consumer and flavour/fragrance developer and marketeer to improve product optimisation

This paper examines the shortcomings of traditional product testing techniques. Problem areas associated with using consumer information to direct product development are highlighted and some of the new product testing techniques now available to...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Vivien S. Wilton-Middlemass
June 15, 1989
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Citation

Wilton-Middlemass, V. S. (1989a, June 15). Bridging the language gap between consumer and flavour/fragrance developer and marketeer to improve product optimisation. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/bridging-the-language-gap-between-consumer-and-flavour-fragrance-developer-and-marketeer-to-improve-product-optimisation


Research papers

Juliette in wonderland

Once upon a time, 10 year old Juliette is living in her own Wonderland; there, she is using her mother’s perfume any time she thinks she can get away with it. That isn’t often. Both mother and daughter despair. Juliette usually wears...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Authors: Dydiane Goodman, Harold de Bock
June 15, 1989
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Citation

Goodman and de Bock (1989a, June 15). Juliette in wonderland. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/juliette-in-wonderland


Research papers

Fragrance choice and perceptual mapping

This paper describes the importance of taste and flavour preference to the basic acceptability of a wide range of consumer products, and outlines why reasons for preference are not often well communicated from the consumer to the producer. It...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Ivor Shalofsky
June 15, 1989
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Citation

Shalofsky, I. (1989a, June 15). Fragrance choice and perceptual mapping. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/fragrance-choice-and-perceptual-mapping


Research papers

The psychology of fragrance selection

A generally accepted method to define target groups among consumers of cosmetics and fragrances is a socio-demographic analysis. However, demographics such as age, income or education will hardly reveal a person's aesthetical preferences. This paper...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Hans-Otto Schmidt
June 15, 1989
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Citation

Schmidt, H. (1989a, June 15). The psychology of fragrance selection. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-psychology-of-fragrance-selection


Research papers

A new approach to international fragrance research

This paper describes how Sandpiper has built a consumer based fragrance database across 5 countries (UK, USA, France, Germany, Japan) in order to facilitate a more actionable, creative and cost effective approach to screen fragrance submissions...

Catalogue: Seminar 1988: International Marketing Reserarch
Author: Jane Bigham
June 15, 1988
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Citation

Bigham, J. (1988a, June 15). A new approach to international fragrance research. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/a-new-approach-to-international-fragrance-research